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The Jewellers’ Story

Hello Jewellers!

Stories of precious metals and jewellery will forever be told together. We hope you find this page a source of support, connection and information.

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Plat Ring

MetCon and Anglo American Platinum support local jewellers, by providing the best commercial terms for platinum in South Africa.

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Ring design by Platandia.


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Malefa Phoofolo

Every year MetCon and Anglo American Platinum help promote and enable young, up-and-coming jewellers through events like PlatAfrica. This year’s People’s Choice Award deservedly went to Malefa Phoofolo; a skilled, considered and driven jeweller. We recently caught up with Malefa to learn more about her, her piece, and a couple of other things.

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The Jewellers’ Story began as a good idea in 2016, as MetCon chose to feature jewellers’ work, craft and lifestyle in the form of a story. The campaign grew in visibility and evolved into what it is today; a philosophy that puts jewellers front and centre of MetCon’s jewellery industry endeavours.

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